Upgrading to an Advanced and Contemporary Identity Platform in place of Gigya
In an increasingly interconnected world, where customer data security and personalized experiences are paramount, Customer IAM solutions are pivotal in helping organizations effectively manage customer identities and access to their services.
Undoubtedly, the CIAM space has emerged as a critical component for businesses worldwide, facilitating their digital transformation journeys.
In addition to its transformative role in businesses, the CIAM space is also recognized for its significant involvement in mergers and acquisitions (M&A) and investment activities in recent years. The industry has witnessed a surge in consolidation as companies aim to expand their capabilities, enhance their product offerings, and capitalize on emerging market opportunities.
One notable event was the SAP acquisition of Gigya in late 2017.
What Issues Arose During the Acquisition?
Mergers and acquisitions (M&A) can bring excitement to those affiliated with the acquired company. However, depending on the acquirer’s size and approach, such transactions can have detrimental effects on customers, partners, and employees.
One scenario that illustrates this challenge is when the acquiring company significantly outweighs the acquired one, necessitating the acquired company’s independent operation. For instance, SAP, with 95,000 employees, acquired Gigya, which had only 500 employees, making SAP 190 times larger. Consequently, numerous employees were compelled to depart, and many partners found themselves incompatible with the new partner program.
The departure of employees and partners from the acquired company has the most significant impact on customers, the most vulnerable group among the three. Customers are compelled to swiftly seek alternative providers, leading to disruptions in resource allocation, service quality, and revenue.
Why Are Companies Looking for Other Solutions Like Gigya (SAP)?
Many customers have researched Gigya competitors and migrated away from Gigya to LoginRadius. We’ve heard why they switched, and I wanted to share their feedback.
“SAP is not a personality fit. It’s big, old, and slow.”
Gigya no longer has its young, fast-moving culture from pre-acquisition days. It’s now part of a long-standing and enormous organization at SAP, which means a slower pace of technological innovation.
If your company chose Gigya because its agility and cutting-edge creativity match your corporate personality, there’s now a big disconnect.
“Our contacts and partners are no longer there.”
Customers aren’t the only ones who don’t want to leap into a different culture. Employees are even more affected by the organizational change, and many leave rather than try to adapt.
Many people who cared for Gigya’s customers are gone by now. If you’re one of those customers, this turnover ends your human relationship with Gigya.
Then, you get assigned to new account managers from the SAP culture and SAP strategies, not from Gigya’s young and innovative culture.
“We’re now a tiny customer for the massive SAP enterprise.”
Gigya used to be a small company with a few thousand customers. They were able to give quick, personalized support.
Now, as SAP, they have a huge client base.
You may be in the top 10% of Gigya customers. You’re probably not even in the top 40% of customers post-acquisition. Big acquiring companies have customers who pay them $100 million or more, and you become a Tier 3 or 4 customer.
You never get the same level of care you enjoyed before from your CIAM vendor.
SAP is also outsourcing its support for Gigya customers to external partners who don’t necessarily have the required expertise. They may not understand your actual implementation. It can take days or weeks to resolve issues.
Some Recent Feedback from SAP Gigya Users
“Needs more Client-side APIs to do search query.”
Some SAP Gigya users have addressed the issues with the platform where they need more client-side APIs for executing search queries. This could be overwhelming, especially for developers catering to a broader radius of businesses.
“Needs more customizable screensets”
Another feedback from SAP Gigya users is that they require more customizable screensets in the CIAM platform. This could severely impact the overall user experience..
“Some screensets have rigid behaviors, like mobile login screens; we need a more customizable way of implementing these.”
There are certain issues with the mobile login screen, and developers find it quite difficult to customize and implement things.
“One of our developers expressed the desire for more flexibility and customization of the product as a whole.”
Most developers agree that the SAP Gigya CIAM isn’t very flexible and customizable. On the other hand, many have agreed that LoginRadius CIAM offers developers better flexibility and customization, creating a seamless user experience.
Top 5 Reasons Companies Are Migrating from Gigya (SAP) to LoginRadius
Many large brands, including a large media company with 30 million users, have migrated from Gigya/SAP to LoginRadius.
Here are the top 5 reasons why big brands are choosing LoginRadius as the best Gigya alternative.
1. LoginRadius is a young and innovative company that is a leader in the CIAM space
“Innovate or die” is the mantra of the 21st century for tech businesses. The LoginRadius customer identity platform is the most modern offering in its class. In the security industry, it’s essential to stay current and jump on new developments quickly, and we have the agility to do that. Many analyst firms have recognized The company as a leader in the CIAM space, including KuppingerCole, Gartner, and Forrester.
2. Customer identity is our core business
LoginRadius started in customer identity, and it’s what we do. The full focus of our technology and business leadership is on creating modern customer experiences and helping businesses win customer trust.
3. LoginRadius infrastructure is global and ready to scale
LoginRadius is deployed on Microsoft Azure cloud servers with a failover to Amazon Web Services. Our platform scales to handle hundreds of millions of users and over 150K logins per second. We have 35 global data storage centers (and counting).
4. LoginRadius is the easiest solution to deploy, in weeks rather than months
The LoginRadius identity-as-a-service (IDaaS) platform is designed to be self-serve and comes as an out-of-the-box offering. A large deployment of tens of millions of users can be rolled out in less than a month and requires minimum engineering resources. This makes LoginRadius the easiest to deploy yet the most robust platform.
5. LoginRadius has the best system availability and performance
LoginRadius is the only CIAM platform on the market that guarantees 100% uptime, compared to 99.9% offered by other vendors. While other platforms have minutes to hours of unscheduled downtime as well as downtime for regular maintenance, LoginRadius is simply always available.
Other Reasons to Prefer LoginRadius Over Gigya
- Public cloud options, including AWS, Azure, Google Cloud, & more
- Private cloud and multi-tenant cloud deployment
- 84% lesser overall deployment costs
- Cloud-native
- System integration cost not required
- Privacy modules like Consent Management, Preference Management, GDPR, CCPA, Privacy Versioning, Age Verification, Regional Data Stores, & more
- Account security modules like MFA, Adaptive Auth, Bot Protection, Biometric with Push Notification, Configurable Password Hashing, & more
- Customer Intelligence support like User Management, Customer 360 Degree, Customer Audit Logs, Customer Segmentation, Customer Analytics & more
Customer Transition Program: An Alternative for Those Considering Gigya Migration
LoginRadius has migrated many customers, and we’re good at it. Our team will work with you through the whole process and manage the deployment so there’s very little effort required on your side. Customers are pleasantly surprised at how simple the process is.
If you’d like to learn how we can help you switch to LoginRadius, please send me a note on LinkedIn or contact my team here.
Disclaimer: The content presented above contains information and opinions about the CIAM space, the acquisition of Gigya by SAP, and why some companies are considering migrating from Gigya to LoginRadius. While we strive to provide accurate and up-to-date information, please note that the content is based on general observations and feedback from customers.
