5 Reasons Why Many Customer Identity and Access Management Deployments Fail

In 2022, businesses are putting their best foot forward in adopting cutting-edge technology to navigate their digital transformation journey. And customer identity and access management is undeniably a game-changer.

Whether we talk about improving overall customer experience or reinforcing security, identity, and access management leaves no stone unturned in paving the path for digital transformation.

Customer IAM, if deployed seamlessly, can do wonders for a business. However, it may fail to solve the sole purpose if not done correctly.

Let’s understand some of the most common reasons that could lead to inadequate deployment of CIAM solutions leading to poor performance and results.

#1. Ineffective program management.

One of the biggest challenges post-deployment of an identity management solution is weak ownership, and the lack of a documented roadmap that eventually leads to the plan’s failure.

Organizations often don’t deploy a dedicated program manager to handle identity and access management-related aspects, which could directly impact their lead generation and conversions.

They must understand the project’s scope and plan things accordingly in advance to avoid mismanagement at any project stage.

With proper roadmap, ownership, and program management, enterprises can ensure their identity management deployment brings fruitful results for the organization.

#2. Limited resources.

Most successful customer IAM programs result from proper planning, budgeting, and allocating resources at the very start of the program.

Therefore, organizations must ensure they’re deploying the right resources in the backend to handle increasing server loads as more and more people demand access to resources/platforms. Else, the application or website wouldn’t be able to handle peak loads.

It’s best to deploy an auto-scalable customer identity and access management (CIAM) solution that automatically increases capacity (resources) with an increasing number of users in real-time.

#3. Non-compliance with data localization.

Another big reason why identity and access management programs fail is organizations’ non-compliance with data localization norms of a particular state/country.

Many countries still demand service providers store their citizens’ information locally within their state’s/country’s physical boundaries. And they don’t allow anyone else to store, manage, or transfer data outside their physical location.

Here’s where the need for CIAMs with data localization support comes into play. Enterprises must ensure they’re relying on a cloud-based CIAM solution offering data localization for different countries/states as a standard feature.

#4. Non-compliance with data privacy regulations.

Lastly, identity management solutions that don’t comply with data privacy and security regulations, like the EU’s GDPR and California’s CCPA, are always on the verge of failure.

Businesses must understand that global data privacy and security compliances are getting more stringent. Failing to meet the compliance requirements would put them in serious trouble, including reputational damages and hefty fines. Choosing an identity management solution that complies with various global regulations is always a great idea.

#5. Lack of a proper CIAM roadmap.

Many organizations see identity management as a core functionality to manage their employees’ identities and offer robust security within their business network. But they ignore the importance of managing their customer identities, which isn’t recommended from a business perspective.

Customer identity management is undeniably the key to business success in the modern digitally-advanced world. And relying on just employee IAM seems an old-school game since proper managing customer identities unlocks endless marketing opportunities.

Hence, businesses that wish to stand ahead of their competitors must try to incorporate the true potential of customer identity and access management solutions that help them enhance leads and conversions with robust security.

In Conclusion

With identity and access management swiftly becoming the need of the hour for thriving digital excellence, businesses can’t afford to miss a single customer because of the lousy deployment of an identity management solution.

The above-mentioned aspects must be considered before choosing and deploying a reliable identity and access management solution.